Fitur 2022

Fitur 22 - Andalucia, el gran escenario de la alegria


Now that live events are back, proving it is safe to do so, Meridional Events could not miss one of the biggest international Tourism Events of the year: Fitur 2022, which is taking place in Madrid from the 19th to the 23rd of January.

Year after year, Fitur breaks records of high assistance, proving the importance and interest for the tourism industry in the world.

Among the many international stands we could find, Andalucía, with its colourful and distinctive writing, conveniently located in pavilion 5, got plenty of attention with its huge scenario where flamenco dancers were entertaining us. It was the only region with an entire pavilion, that proves the importance of tourism and how many options we have on offer in Andalusia, from culture to gastronomy, from history to nature, the possibilities are endless.

Following their latest campaign starred by Antonio Banderas “No joy in life is small“, every province from Andalusia was reunited to present the many advantages of visiting Andalusia. Whether it is to launch a new product, organise a corporate event or an incentive trip. To name but a few, state of the art, modern hotels and conference facilities, rich traditions and culture, delightful, sustainable and healthy gastronomy, outdoor activities that can combine stunning beaches with snowed landscapes.

Choosing the most suitable option among the many available is not an easy task. Hence the role of a DMC such as Meridional Events, is key to the success of any corporate event. With so many hotels, restaurants, entertainment options, outdoor activities and cultural sights to visit, how could you choose the best that suits your needs? By leaving it in the hands of a professional team. We know all the options and work according to your budget and instructions, offering unbiased, bespoke solutions to all your needs and requirements.

An opportunity like Fitur is an exceptional occasion to have all professionals reunited under one roof. From well-known hotel chains to tourism board offices coming from the entire globe. We all got the chance to network, meet new suppliers, benchmark ourselves against other competitors and see any updates or the launch of the latest products, services and technologies related to the world of the MICE sector.

On top of that, there are several interesting and relevant talks, presented by distinctive speakers. Some of the topics are digitalisation, sustainability or trends for 2022. Not to forget loads of companies took this opportunity to present their latest updates, hotel renovations, opening restaurants and new cultural additions were also highlighted at Fitur.

Needless to say, Meridional Events is always present in these types of events as we believe it is key to our success. On the one hand, we can meet our colleagues and suppliers. We can exchange views and ideas with them, keeping each other up to date with the trends and evolutions of this challenging market. Besides, we always discover new suppliers and come back with refreshing ideas.

On the other hand, it is the best way to present our extensive catalogue to prospective customers, that are there to expand their portfolio of trusted companies to work with. There is no better way to get to know each other, build confidence and share common interests than doing it in person and events such as Fitur bring the perfect occasion.

Now that we have started this new year, it is time to look back and think of things that we have accomplished: we have gone from lockdowns to be able to launch international events this size and importance again, with social distancing and wearing face masks but there we are, hoping to get out, meet our peers, do some networking, and enjoy all the little things, because as someone said once: “No joy in life is small“.

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