Jerez: History, Culture & Traditions
The city of Jerez de la Frontera, like the rest of Andalusia, has been a melting pot of civilisations over the history. The Romans and Arabs established the foundations of the city we know today, and it was after the 15th century that the city became a notorious social and cultural hub, with important agricultural, trade and wine industries. The city became a prosperous city thanks to its connections with Seville and Cadiz harbours.
The city of Jerez became known worldwide thanks to the Sherry wine. The wine, along with the flamenco, the horses and the motorbikes is one of the cultural pillars of the city.
One of the most typical activities to do in Jerez is wine tourism, where you can visit the caves and enjoy a glass of Sherry. Another option to fully immerse in the city’s atmosphere is to attend the Jerez Flamenco Festival, that takes place every year. Historically, horses have played an important role in Jerez and Andalusia, where the Horse Fair, or Feria del Caballo de Jerez takes place yearly since the 15th century. And last, but not least, Jerez is home of the MotoGP Spanish Grand Prix. The event gathers motorbike enthusiasts during a weekend at the races.
Jerez, a MICE destination
MICE & Corporate
Jerez is a wonderful option for all kind of MICE and corporate events, both for its convenient location – just one hour away from Seville airport and for the city’s impressive meetings and events infrastructure.
In Jerez we can find 15 4* and 5* hotels, with over 1,000 rooms available, as well as meeting spaces for up to 400 people. If you prefer organising your event in a Congress Centre, you could do so in Jerez’s IFECA, that can welcome 9,000 people in an expo or trade show. The auditorium can sit up to 1,500 people, and its meeting rooms, up to 350 delegates.
Besides these formal environments, in Jerez there are dozens of unusual venues where you could celebrate your business events. Wine cellars are some of the most popular venues in the area, for obvious reasons. Some of them can welcome up to 1,000 guests.
It is very easy to organise an incentive in Jerez, thanks to the large number of activities that can be organised during your visit to the city. Some of the most popular activities include visiting caves to do tastings and food pairings, which works very well with groups, given the caves are located within the city.
Thanks to its location, only 20 minutes from the Atlantic ocean, it is possible to organise seaside or boat activities for groups. Another fantastic option at Jerez’s doorstep is a tour around the Pueblos Blancos, where you discover the Andalusian charm at its best.
Also, you can combine your corporate or MICE event with bleisure, by enjoying some extra days in relaxing resorts, in some of Andalusia’s most impressive spas and wellbeing facilities.
Special interest groups
The area around Jerez de la Frontera is ideal for special interest groups, regardless of their main topic of interest. The province of Cadiz, where Jerez is located, enjoys from both mountains and seaside, so a wide range of options awaits.
The city is a suitable starting point to discover Doñana National Park, or any of the other three Nature Parks located less than an hour from Jerez. Trekking, bike tours or other outdoor sports can be organised if your group is an adventure enthusiast.
As we mentioned before, the city is known for its wine, flamenco, horses and motorsports, so if you enjoy any of these activities, Jerez is the place to come! Let us know your needs and we will organise a tailor-made itinerary to suit your needs.
With all the available venues in Jerez and its surroundings, it is easier than ever to organise a team building event in Jerez.
Whether you choose seaside or countryside, Jerez will surprise all your guests with its Andalusian charm. Olympic games at the beach, a flamenco masterclass, a day at the races, a cooking contest, or a golf clinic activity are some of the team building activities to improve the team spirit that can be organised in Jerez area.
Golf in Jerez
Jerez is also a suitable place to play golf – within a 45-minute radius, the visitor can find 5 different golf courses. Should this not be enough, another 5 top golf courses, including Club de Golf Valderrama – home to the Andalucia Masters, and Real Club de Golf Sotogrande, both considered some of the best golf courses in Costa del Sol, are located only an hour away from Jerez de la Frontera.
As you can see, Jerez has everything you need for your Corporate and MICE events. Meridional Events DMC will organise your incentive trips, business meetings, team building activities and golf breaks in Malaga, Marbella, Seville, Granada and the Costa del Sol, amongst other Andalusian locations. Contact us, let us know what you have in mind and we will make it happen.
The team at Meridional Events