The Spanish Business Travel Association (IBTA) recently held a workshop in Malaga, where they visited and learned first hand about the city’s infrastructure for MICE purposes, along with Malaga Convention Bureau and Turismo Costa del Sol. We already talked about the IBTA a few months ago, when they organised the National Congress of Business Travel.
Malaga is one of the favourite MICE destinations within Spain, with more than 300 events in 2018, that gathered over 100,000 visitors
MICE tourism represents one of the strategic fields of tourism in Malaga and Costa del Sol, with more than 300 events in 2018, that gathered over 100,000 visitors and an estimated economic impact of 400M €.
The main industries that hosted their events in 2018 were pharmaceutical, medical, sales and trade, technological companies, logistics and cosmetic.
The main industries hosting their events are pharmaceutical, sales and trade, medical, technological companies, logistics and cosmetic
There are 5 Conference Centres spread around the most important touristic hubs; Malaga, Marbella, Torremolinos, Estepona and Ronda, with the Malaga one being the one of the most impressive Conference Centres in Spain. Also, there are more than 175 4* and 5* hotels in Malaga, many of them offering meeting spaces as well.
Malaga is one of the favourite MICE destinations within Spain, with British and Germans as main organising nationalities, as well as Spanish nationals. French, Scandinavians and North Americans (both US and Canada) follow closely.
Malaga airport is the 3rd busiest airport in continental Spain just after Madrid and Barcelona, flying to more than 100 destinations worldwide -most of them within Europe. Malaga is also linked with most of the main Andalusian and Spanish cities by high-speed train.
Malaga and the Costa del Sol are the perfect places for your next event, from conferences to business meetings, incentive trips or team building activities. Please get in touch with us and let us help you organise an event that will suit all your needs, including organising fully accessible events, multicultural events or events with delegates with particular dietary requirements.
Meridional Events is your local DMC for the South of Spain and Andalusia and we will be glad to assist with your next MICE or corporate event. Benefit from the services we offer as a DMC. Besides the economic benefit, we can help you establish the goals for your corporate event, improve the sustainability of your corporate event or organise events with other specific needs.
Update 17/09/19: do you still have any doubt about the suitability of Malaga or Spain for your MICE event? Check the latest updates of the rankings worldwide in terms of tourism, security, infrastructure and more.