Andalusia displays its MICE potential at IMEX

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23/10/2018

The Imex 2018 edition took place last week in Las Vegas, Nevada, and Andalusia was very present. The convention bureaux of the main Andalusian cities - Seville, Granada and Malaga-Costa del Sol, showcased Andalusia's potential when it comes to MICE and corporate events. In fact, Spain is one of the countries where more MICE events are organised.

Andalusia had a designated stand within the Turespaña complex, where numerous meetings between Andalusian tourism experts and their US counterparts took place. We cannot forget almost 600,000 US citizens visited Andalusia in 2017, a growth of almost 190% since 2014, where only 317,000 visited our region. It is then crucial to advertise our potential, not only as a leisure destination but also as a MICE and golf destination, as well as for cultural tourism.

The MICE and corporate sector are one of the key points, along with the golf tourism in Costa del Sol, to break the seasonality that has characterised our region for a long time (excluding Granada and the ski resorts), a trend that is gradually changing - the congress and corporate season lasts up to seven months per year.

Andalusia displays its MICE potential at IMEX, but also invited everyone to celebrate their events here. In Andalusia, you will discover a region full of contrasts where you will find the perfect place for your event, regardless of your preferences. From Congress and Conference Centres equipped with the latest technology, to resorts equipped with meeting and events' spaces, including wineries, country houses, palaces and farms.

 

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The South of Spain has leading destinations where you can combine your MICE event with gastronomy, art, history and, above all, good weather all year round. Malaga, Seville, Marbella, Granada and the Costa del Sol are perfect places to celebrate your corporate event. At Meridional Events, we are your DMC for MICE events. We organise incentive trips, business meetingsconferences and golf breaks. Also, we offer services for special interest groups and arrange your team building activities. Contact us!


Update 06/11/2018: Andalusia, ready to impress at WTM London

Update 29/01/2019: Andalusia breaks records at Fitur 2019

Update 21/05/2019: High hopes for Andalusia at IMEX Frankfurt 2019

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DMC Spain - Inbound MICE agency Spain

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L. Brand 🇬🇧

 
Amazing service from Carolina at Meridional Events. From the first time we contacted Carolina to the completion of our event, the communication and arrangements were first class.

We are certainly hoping to be able to work with her again in the future. Thanks to the team from all at Chase Buchanan.
 
Seville

N. Scha 🇩🇪

 
Meridional Events helped us to plan and organize our business meeting in Malaga. Everything went perfect and the agency is very flexible and makes everything possible!

Next time we plan an event in Andalusia, I will definitely work again with Meridional Events! Thank you for everything!
 
Malaga

M. Fantin 🇮🇹

 
I had a great time with the agency Meridional, always super helpful and thanks to her help the 5 days event in Malaga was fantastic!

I recommend it to everyone! Thank you for your support and constant presence!

(original comment in 🇮🇹 )
 
Costa del Sol

A. Król 🇵🇱

 
Meridional Events organised a wonderful event for us! It was a team integration of company management. The organisation was smooth and enjoyable.

Carolina took very good care of us. She's very creative, kind and patient - it was a pleasure to work with her. I highly recommend the services of this agency!
 
Valencia

L. Réka 🇭🇺

 
Meridional Events is very professional, the cooperation is smooth with them.

My clients were very satisfied with the service and highly appreciated the personal assistance on the spot.
 
Marbella

M. Mi 🇪🇦

 
They are an agency specialized in creating experiences adapted to groups.

They knew how to balance and keep everyone happy by offering us a wide variety of activities. Here lies the difference from the rest of the agencies.

Truly a very complete and exclusive agency.

(original review in 🇪🇦)
 
Granada

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