Andalusia breaks records at Fitur 2019

Andalusia Fitur 2020


For five days Madrid was the meeting point for over 140,000 tourism and travel trade professionals and over 250,000 visitors altogether. Fitur establishes itself as one of the most important tourism fairs around the world, with an impact of 325 M € in Madrid.

Andalusia had its own pavilion, number 5, with all cities and important towns being present. Tourism is an important source of income of Spain, with almost 12% of the GDP and Andalusia is one of the most touristic regions of the country, with more than 30 million visitors in 2018 and breaks records year after year. Fitur is always a good indicator of what is coming next and which trends will apply in international tourism.

The approaching deadline for Brexit was one of the main topics in every conversation. Let us not forget that British tourism is one of the main markets for Andalusian and Spanish tourism, with 24% of international tourists hailing from the United Kingdom. Andalusia is also the second most chosen destination within Spain for the UK visitor.

Another hot topic has been the future of tourism -the digital transformation of tourism companies, the emerging destinations, the unfair competition. The reality is the scenario is quickly changing and companies need to keep up the pace to cope with novelties.

Fitur 2019 has also hosted more than 9,000 B2B meetings with international buyers and almost 50,000 one to one meetings at the destination stands. This year, for the very first time, the MICE market has had formal representation with more than 100 top companies such as DMC’s, Business Travel organizations and PCO’s.

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In Meridional Events DMC we have also recently talked about the WTM London and IMEX Las Vegas expos.

We are your incoming agency in Southern Spain. If you are thinking of organizing a MICE event, whether it is a business meeting, incentive trip, corporate event or a golf break, contact us without obligation.

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