The 33rd edition of Professional Congress Organisers (OPC in Spanish) took place last week in the PCGR (Granada Conference Center). Granada was the chosen city to resume the operations of the congress sector. The main objective was to reinforce the MICE and congress Industry and promote Granada and Andalusia as the perfect destination for your next congress.
It was organised by OPC Spain, OPC Andalusia and Granada Convention Bureau. Being the first congress organised in months and very much awaited, it has proved that these corporate events can be organised safely by applying health and safety measures. There is no doubt that now is the right time to start planning your next congress or conference in Granada and Andalusia.
Their motto for this year has been “lo presencial, imprescindible” (face-to-face, the essential factor). We also believe there is nothing like working side by side with your peers.
The four values chosen for this year are:
- legacy,
- goodness,
- sustainability, and
- circular economy.
Now is more important than ever to organise sustainable conferences that offer value for our guests and also to our local economy. Given the outstanding cultural and historical legacy of Andalusia and Granada and the goodness of our product, these four values could not be more aligned with Meridional Events own values. We support and subscribe them.
Hundreds of professionals within the industry attended the conference. The consensus was that all the delegates were eager to reactivate the sector, bringing back all the benefits that entail the MICE industry. There are plenty of professionals ready to welcome all of you back.
The program was very comprehensive and included several debates. Some of the topics that were discussed are:
- international congresses,
- social media and how to use it for the benefit of a congress, and
- how have we adapted ourselves and the facilities to the current circumstances.
On top of that, there were several workshops. On the last day, some lucky attendees enjoyed a day trip to the Tropical Coast, the southernmost part of Granada.
Andalusia is the ideal destination for conferences
We all agree that the MICE sector has been hit, but it is already showing signs of recovery. Companies are interested in coming to Andalusia, an ideal destination for congresses for several reasons.
On the business side, there are many 4 and 5-star MICE-ready hotels specially designed for conferences, with all sorts of business facilities and equipment from audiovisual supplies to translation services, security or catering, to name but a few. Every city has a Convention Bureau with great potential and well-prepared facilities. With a total of 19 state-of-the-art Congress and Conference Centres with different capacities, you will always find a suitable one for your group and requirements.
On the leisure and cultural side, Andalusia has it all; stunning beaches, nice weather, rich heritage and delicious gastronomy, to name but a few, that will delight every delegate.
To round it all up, there is world-class infrastructure. International airports, such as Malaga or Seville with daily connections to every corner in Europe. Highways and roads that connect every city and village. Transport companies that will take you anywhere before you realise it.
Interested? Contact Meridional Events to find out more about how to organise your next congress in Andalusia.
