The Costa del Sol reinvents itself


When the words “Costa del Sol” come to your mind, you are most likely thinking about majestic hotels, first-class golf courses, endless summers and celebrity spotting.

The Costa del Sol is more than a touristic destination, however, we cannot deny that it’s the main hub in the South of Spain in terms of visitors, with more than 32 million visitors in 2019. The visitors highlight the high quality of service provided, along with hotels, gastronomy and its fantastic weather, with average temperatures of 18º, making of it the perfect choice for events all year round, even winter.

Although the Costa del Sol has a name, a reputation and is already a trademark, it keeps on reinventing itself, always looking for new ways to impress its visitors. With a focus as a MICE destination, it is the most suitable destination to host all kind of corporate events.

There are over 135 hotels along the Costa del Sol with meeting and events’ facilities, making of the destination an important hub, with more than 550 meeting rooms that can welcome up to 67,000 people. Also, there are 4 Conference Centres located at the Costa del Sol, in Malaga, Torremolinos, Marbella and Estepona, equipped with the latest technology.

The destination is also an important sports hub, with over 70 golf courses in the area. It was chosen by IATGO as one of the best 15 golf destinations in 2020 and is equally endorsed by players – 98% of them would recommend the Costa del Sol to anyone. The Costa del Sol – Costa del Golf is the European region with the highest density of golf courses, and one of the most visited, too.

Besides golf, many other sports teams choose the Costa del Sol to train or concentrate during the preseason, mainly football teams from all over Europe, that take advantage of our excellent weather to train outdoors.

It is no surprise then, that out of all the hotel investment in Andalusia, a striking 60% goes to the Costa del Sol.

To sum it all up, the Costa del Sol is still appealing, partly thanks to a joint effort from all stakeholders to keep on reinventing itself and to keep on surprising both regulars and newcomers.

If you are planning a business meeting, an incentive trip or a golf break, do get in touch with us and we will be happy to help.

The team at Meridional Events

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