The Spanish Business Travel Association recently held a workshop in Malaga, where they visited and learned first hand about the city’s infrastructure for MICE purposes, along with Malaga Convention Bureau and Turismo Costa del Sol.
MICE tourism represents one of the strategic fields of tourism in Malaga and Costa del Sol, with more than 300 events in 2018, that gathered over 100,000 visitors and an estimated economic impact of 400M €.
Malaga is one of the favourite MICE destinations within Spain, with British and Germans as main organising nationalities, as well as Spanish nationals. French, Scandinavians and North Americans (both US and Canada) follow closely.
The main industries that hosted their events in 2018 were medical, pharmaceutical, sales and trade, technological companies, logistics and cosmetic.
Meridional Events is your local DMC for the South of Spain and Andalusia and we will be glad to assist with your next MICE event.